Carefully crafted
communications.
We build reputation and profile for brands of the built environment, by defining the narratives, proof points and communication assets that grow trust and visibility.
For the makers, creators and innovators in architecture and construction.
Folio brings clarity and discernment, shaping how a business is understood by clients, collaborators, media and specifiers.
Selected projects
Cape to Bluff Vol. 2
A book the size of an atlas.
30 new architectural projects across Aotearoa New Zealand.
Yvette Adams Interiors
Practice profile
Showing the depth and breath of design.
Methodology
Reputation and influence are founded on clear, considered and detailed communication. Our four-part framework guides marketing decisions in the architecture, engineering and construction sectors, and is grounded in research and editorial craft.
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Map the market and competitive landscape. Define the territory you claim authentically to stand out in your category.
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Capture the culture and positioning of your business. Articulate your purpose, values, strategic messaging and ethos.
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Plan updates to website, case studies, founder profiles, core editorial and technical assets.
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Articles, newsletters, guides, expert commentary, third-party media, signature campaigns.