Articles & blogs
We’re a team of corporate journalists and copyeditors here to support your publishing programme.
Publishing thought leadership and news articles on your website or LinkedIn page, or in third-party media, keeps your name and your brand visible. But keeping your news content fresh and media-worthy takes ideas, energy and time.
We provide the support you need to achieve the consistency and regularity required to build or maintain your brand profile and to generate a regular stream of qualified leads. Once written, articles can be applied to a wide variety of uses, such as:
Attract and convert leads
Boost search engine rankings
Profile on third party channels
Enhance social media
Expand conference brochures
Educate sales and marketing staff
Inspire existing customers
Four support tiers
We enhance the capability or resourcing of your existing team, when you need an experienced wordsmith or are time-poor. Our team of expert copywriters can help you with:
A simple ‘polish and proof’ of your article.
A full copyedit of your article (you have written a draft, but it needs more work on the introduction, structure, and flow).
An ‘assembly’ of your ideas into a narrative (you supply the research in bullet-point format under topic headings, and we write it up).
A full research and write-up.
All the details taken care of
For each blog article writeup, we also supply the metadata and a sticky snippet for social media. To make your content stretch, we will highlight three pull quotes and create a microblog to post on social media to give you five pieces of content – so you to get the greatest use and reach for every article.
TESTIMONIAL
‘I wouldn’t hesitate to recommend Andrea and the team at Folio. Andrea is an absolute professional, extremely accurate and detailed. She was readily able to add value and provide advice to ensure our deliverable was produced in the most professional manner.’
Jaclyn Philpott
Marketing Manager for economic development at Auckland Unlimited
What we bring
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Whether for your channels or a third party’s, blogs and articles demonstrate your knowledge and expertise. They position you as the helpful ‘guide’ to build trust and integrity. By showing (not telling), and using an editorial tone of voice, articles build relationships in ways that other marketing collateral simply can’t.
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Our article writers know how to keep information interesting, well-paced and succinct. We are trained to deal with short attention spans, competing headlines, and weeding out any waffle. Your articles will be powerful and on-point, making them easy and enjoyable to ready.
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We write for some of the big sectors – business and professional services, architecture and industrial design, technology and engineering. No matter what’s emerging in your field, our writers will write your articles and blogs for a discerning audience.
Steps to an effective article
Preparing a meaningful article requires a thorough understanding of the topic and business, interviews with the team involved, and then some quality writing. Here is how we achieve that:
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We schedule interviews with you and your subject experts to learn as much as we can about the topic. We can also do our own desktop research, and propose topic plans and content strategy.
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We can work with your existing list of target keywords and phrases, or we can conduct new keyword research to guide topic headings.
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We weave everything into an elegant narrative that tells the story in an editorial tone that is warm, natural and accessible.
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You have three review rounds – the article outline, the write up, and the final text.
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We handle all proofreading before final delivery for error-free blog article copy.