Case studies
Compelling examples of previous successes show new customers the value you could add to their business.
Case studies are very different from other advertising and content you produce because they are focused not on your business, but on that of your customer. They look in depth at how you answered a real business need.
They provide strong proof that you can do what you say you can. And they demonstrate experience in solving problems similar to what a potential customer may be up against. Once written, case studies can be applied to a wide variety of uses, such as:
Attract and convert leads
Boost search engine rankings
Reinforce pitches
Enhance social media
Transform into blog posts
Expand conference brochures
Train sales and marketing staff
Inspire existing customers
Three support tiers
Effective case studies require some care and attention, but not everyone has the resources or the time. We can definitely help there! Our team of experienced business writers can deliver:
A succinct project overview in a snappy 300 words. When you need to publish weekly / monthly case studies to keep social media, website and EDMs fresh with content.
A more detailed write-up in 600 to 700 words. For companies who publish less frequently, so want to make more impact with a longer piece.
A long-form case study for high-value products and services in 900 to 1,200 words. For major projects that need a full breakdown and insight.
All the details taken care of
For each case study, we also supply the metadata and a sticky snippet for social media. To make your content stretch, we will highlight three pull quotes and create a microblog to post on social media to give you five pieces of content. We can also write a summary for EDMs, turn the copy into a video script, and design a PDF in your brand style, ready to email to new clients or attach to an RFP. We’ll help you to get the greatest use and reach for every case study.
TESTIMONIAL
‘I wouldn’t hesitate to recommend Andrea and the team at Folio. Andrea is an absolute professional, extremely accurate and detailed. She was readily able to add value and provide advice to ensure our deliverable was produced in the most professional manner.’
Jaclyn Philpott
Marketing Manager for economic development at Auckland Unlimited
What we bring
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Our specialist case study copywriters demonstrate the problems you solve, the value you create, and the outcomes you deliver. We engage respectfully with clients to make them feel comfortable about sharing their stories, so their voice is woven through the text.
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We create compelling narratives ranging from short 300-word overviews to more comprehensive analyses. Cutting through the complexity with clean, elegant copy that helps you say more with less. Your case studies will be compelling, meaningful and memorable.
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We understand complex, high-value products and services and the companies that deliver them. We learn about your business, products and services, so your case studies support and expand on your value propositions and brand pillars.
Steps to an effective case study
Preparing a strong case study requires a thorough understanding of the project and process, frank interviews with those involved on both sides, and then some quality writing. Here is how we achieve that:
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We schedule interviews with you and your people to learn as much as we can about the project – what the brief was, how you answered it, and why.
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We interview your customer to hear about the experience from their point of view. This interview should produce some insightful responses about your products, services and processes that we can use verbatim.
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We weave everything into an elegant narrative that tells the story in an editorial tone that is warm, natural and accessible.
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We get sign-off from all parties – it is important your customer is just as happy with the completed case study as you are.
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We handle all proofreading before final delivery for error-free case study copy.