Auckland Museum blog articles
Client: Auckland Museum
Project: blog writing
Graphic designer: Digital Arts Network
Over a period of two years, we created over 30 articles for Auckland Museum’s blog. Taking museum collections and events to online audiences, some of our blogs have reached over 1,000 page views and counting.
We focused on evergreen topics with long-tail keywords that would perform over the long term. On-site events which attract 30 guests will reach exponentially more readers when shared online via a 1200-word blog.
Read our articles on the Auckland Museum website.
Excerpt:
‘Nephrite jade is found in over 20 countries, but it is associated strongly with two peoples in particular – Chinese and Māori. During Lantern Festival 2014, experts from both cultures discussed this remarkable stone during a special display of collection objects at the museum.
‘If the most prized material in European history is gold, for Māori and Chinese it is nephrite. Both cultures – at different times – have employed it as a tool, a weapon, a talisman and an aesthetic object, and imbued it with spiritual meaning. It is a natural treasure and, as such, has been prized, fought for and exploited.’
