Invest Auckland website copy
Client: Auckland Unlimited, Invest
Project: Website copy
Graphic designer: Federation
Invest Auckland is part of Auckland Unlimited – the city’s economic and cultural agency. In 2020, the Auckland Mayor mandated Auckland Unlimited to deliver a clearly articulated, cohesive investment story for Auckland to offshore investors, businesses and suppliers. We were commission by Invest Auckland to write the copy for the new Invest Auckland website – the portal for investment and business attraction into Auckland.
Andrea joined the project team to develop and rewrite key pages as part of a design and messaging refresh. We worked with all suppliers, including the design and website development agencies, to create copy that flows within each page design. We interviewed the client team and worked with brand leaders at Auckland Unlimited to get the right tone of voice and style for the target audience.
Visit the Invest Auckland website.
Testimonial:
‘I wouldn't hesitate to recommend Andrea and the copywriter team at Folio. Andrea is an absolute professional, extremely accurate and detailed. She was readily able to add value and provide advice to ensure our deliverable was produced in the most professional manner.’
—Jaclyn Philpott, Marketing Manager for economic development, Auckland Unlimited
Excerpt:
‘At Invest Auckland, we have the people and resources to help you set up or find new business opportunities in the thriving Auckland economy.
‘We are your dedicated investment team at Auckland Council’s economic development agency – Auckland Unlimited. Whether you are a multinational company looking to expand, an investor seeking sector opportunities, or an entrepreneur or investor looking to set up business in Auckland, our investment specialists are happy to assist.
‘We will help you operate like a local as fast as possible, providing you with the networks and knowledge to make the most out of doing business in Auckland. You can rely on our responsive team for insights and networking, finding business premises, people and partners, with no question too big or too small.’
