A products website is a unique type of site. It differs from an e-commerce website as the products you sell are not bought and paid for online, usually because of the complexity of the products you sell or the customisation that is required for every order.

To get the best ROI from your content, publish ideas and insights to that are useful and useable for your ideal clients at different stages of their customer journey.

If you have a service business, you already have a website. But is that website really working for you? Does it attract customers, or does it send them away?

The customer journey – also called the sales funnel – is a framework for describing how a prospective customer converts from stranger to lead to convert.

Finding the right product or service online is like finding a needle in a haystack. Search Engine Optimisation (SEO) – and its companion SEO copywriting – is a complex and a highly specialised field, requiring a multi-level strategy for best results.

When looking at optimising your services website, maximising leads is obviously a priority. It is also important to understand how services websites differ from other types of sites, particularly from the perspective of potential customers.

Content marketing and copywriting are areas often shrouded in mystery. Many business owners, executives, and marketing professionals think they might need a content marketing copywriter to enhance their marketing strategy, but they are not fully aware of exactly what copywriters do.

When you commission a copywriter, there is an onboarding period where we get to know your business goals, customers, and brand story. The more insight you provide, the richer the veins we can mine to deliver creative, strategic content.

When you write for your own channels, you need to feel confident you are using consistent and approved styles. This writing style guide is short and sweet – a practical tool for everyday use.