Architects and specifiers are looking for the bare facts, with no spin. When product selection is tied so closely to professional reputation and risk, they take this assessment process seriously and have no patience for inflated claims or greenwashing.

Creating great content is key to B2B digital marketing success. And a content calendar is the best way to plan it, execute it, and track it.

Learn how to create a more powerful capability statement to express your true worth and stop being bypassed for companies who explain their value better.

When you write for your own channels, you need to feel confident you are using consistent and approved styles. This writing style guide is short and sweet – a practical tool for everyday use.

Keeping your blog active takes time and effort, but the rewards can be substantial. Well-written articles build profile, reputation and relationships, and provide rich content for all your marketing channels.

The wide range of content types that you can create as part of your marketing strategy can be mind-boggling. However, case studies deserve a special mention.

It sounds back-to-front, right? But in fact, your company profile – as told on your website ‘About’ page or in your capability statement – is not about you, it is all about your client.

I see purpose as the big idea that gives direction and energy to your work. Something you fulfil or enable for a defined audience that both drives and creates meaning for you and advances their lives. Read more >