Crafting a strong brand identity in B2B often takes a backseat, when a strong, well-crafted identity is in fact crucial. It builds trust, fuels growth and transforms businesses into recognisable, trusted names in competitive markets.

Building authority in your industry is based on trust and value. With today’s channels, businesses can scale their expertise and position themselves as leaders. This series explores how strategic branding and communication can help you stand out.

Humans love to tell and listen to stories. From childhood, storytelling has been a natural way for us to connect and converse – a fundamental part of our daily lives, and business stories are no different.

A philosophy is driven by a person or a group’s set of values and beliefs. For companies, these can often be found in the story of the founders – the ideas and approach that created and defined the first products and services.

It sounds back-to-front, right? But in fact, your company profile – as told on your website ‘About’ page or in your capability statement – is not about you, it is all about your client.

I see purpose as the big idea that gives direction and energy to your work. Something you fulfil or enable for a defined audience that both drives and creates meaning for you and advances their lives. Read more >