Building authority in your industry is based on trust and value. With today’s channels, businesses can scale their expertise and position themselves as leaders. This series explores how strategic branding and communication can help you stand out.

Humans love to tell and listen to stories. From childhood, storytelling has been a natural way for us to connect and converse – a fundamental part of our daily lives, and business stories are no different.

Keeping your blog active takes time and effort, but the rewards can be substantial. Well-written articles build profile, reputation and relationships, and provide rich content for all your marketing channels.

It sounds back-to-front, right? But in fact, your company profile – as told on your website ‘About’ page or in your capability statement – is not about you, it is all about your client.

I see purpose as the big idea that gives direction and energy to your work. Something you fulfil or enable for a defined audience that both drives and creates meaning for you and advances their lives. Read more >